The opening page for your RateBoard app, the Dashboard gives you an overview of the Hotel's performance through key performance indicators of revenue management.
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What you will find here
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Dashboard Overview
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Dashboard KPIs
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Yesterday
Let's have a look together at the multiple information displayed in the Dashboard page. In the upper left corner, we find the KPIs related to yesterday's performance, you can check your Revenue, Occupancy, ADR, RevPAR, pick-up room nights, and pick-up revenue.
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Last 7 days
The information about pick-up and pick-up revenue are shown also for last week, together with the difference with those values same time last year.
If the box shows red color and there's an arrow going down, this year's result is worse than last year's one (1. example). Differently, if the color is green and the arrow goes up, the result is better (2. example).
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In the middle area of the Dashboard, you will find the average values of:
Revenue
RevPAR
Occupancy
ADR
in the last seven days, also with a comparison some time last year.
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Top center, we find the abbreviations: MTD Revenue and YTD Revenue.
MTD means Month to Date. It shows the, on the book, Revenue for the current month compared to same month last year, on the same date. In our example August 2019 compared to August 2018.
YTD means for Year to Date. It shows the, on the book, Revenue for the present year compared to last year, on the same date. In our example year 2019 compared to year 2018.
These two values give us a very clear idea if the hotel performance is ahead or behind the last year's one, same time.
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On dashboard we also display two graphs.
The first shows the revenue of the last 30 days for the current year (blue line) and the previous year (grey lane).
By scrolling with the mouse along the curves, you visualize the absolute values of the single days and can easily check for which days you got an higher revenue and which a lower.
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The second graph shows a comparison between your hotel occupancy and the market demand for the next 30 days.
The market demand is actually a Forecast provided by our partner OTA Insight, that is also in charge for shopping your competitor's rates from Booking.com.
Demand is calculated on a market level, this is the city or region the property is located in. Demand percentage is based on the available hotels, rooms, rate types and restrictions hotels in this are may be applying. All this based on 3, 4 & 5 star hotels, not just your comp-set.
Demand will be higher if hotels are using LOS restrictions or if availability is low.
Similarly, Demand will be lower when there is abundant availability or rates have a significant dropdown.
Through this graph it is very simple to check on which days your hotel responds well or very well to market stimulus, and on which, instead, there is still market space to be gained.
In the example 1. in the picture, the market Demand is increasing while your occupancy is having a dropdown. In this case, you should check your rates.
In the example 2., your occupancy is followind the trend of the market Demand, and this is a good sign.
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Next to the box with yesterday's values, the notifications are displayed.
What you get here, is what we have set in the section: Settings - Notifications.
About this, you can read the article here.
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Abbreviations & Technical Terms sheet cheat
ADR (Average Daily Rate): Average rate of all sold rooms.
How to calculate it:
(Total room revenue) / (Number of all sold rooms)
RevPAR (Revenue per available room): This KPI combines occupancy and ADR to see how the hotel was performing.
How to calculate it:
(total room revenue) / (total number of rooms)or(ADR) x (occupancy in %)
PickUp room night: How many rooms were booked on the selected period of time.
PickUp Revenue: Revenue of the rooms booked on the selected period of time.
MTD Revenue: Month to Date Revenue, shows the revenue for the selected month until the current day.
YTD Revenue: Year to Date Revenue, shows the revenue for the selected year until the current day.
See more ↗ (link to abbreviation page)