Das Analysetool in RateBoard bietet dir viele Möglichkeiten, Daten auszuwerten. Mit einer benutzerdefinierten Kombination aus Filtern, Verteilung und Referenzen kannst du deine eigene Analyseperspektive auf die einzelnen KPIs erstellen.
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Das Analysetool bietet eine Vielzahl von Filtern, mit denen du die Performance des Hotels analysieren kannst. Alles kann entsprechend deiner Anforderungen angepasst werden. Das Tool hat zwei Optionen, Forecast und Markt.
Forecast
Forecast-Analyse-Steuerung
Zum Einrichten der Analyse kannst du KPIs, Filter, Verteilung und Referenzen definieren. Anschließend kannst du die Daten in einer Diagramm- oder Tabellenansicht ansehen.
KPI: was analysiert wird.
Umsatz, Belegung, ADR oder RevPar.
Filter: bestimmte Informationen, für die alle verfügbaren Daten angezeigt werden.
Pickup, Zimmerkategorie, Zimmertypen, Segmente, Kanäle oder Länder.
Verteilung: teilt die verfügbaren Daten in die ausgewählte Verteilung auf und ergibt die Summe deiner ausgewählten KPI.
Zimmerkategorie, Zimmertypen, Segmente, Kanäle oder Länder.
Referenz: Vergleich mit den Vorjahren.
Letztes oder vorletztes Jahr.
KPI
Um deine Analyse einzurichten, wähle zunächst einen der angegebenen KPIs, die im Diagramm angezeigt werden, aus.
Umsatz
Belegung
ADR (Average Daily Rate): Durchschnittsrate aller verkauften Zimmer.
So berechnest du es:
(Gesamtzimmerumsatz) / (Anzahl aller verkauften Zimmer)
RevPAR (Umsatz pro verfügbarem Zimmer): Dieser KPI kombiniert Auslastung und ADR, um zu sehen, wie das Hotel performt.
So berechnest du es:
(Gesamtzimmerumsatz) / (Anzahl aller Zimmer)oderr(ADR) x (Belegung in %)
Sobald du den KPI ausgewählt hast, beziehen sich alle anderen Steuerelemente darauf.
Filter
Ein Filter wird verwendet, um alle verfügbaren Daten für eine bestimmte Information anzuzeigen.
Die Kombination aus dem KPI "Umsatz" und dem Filter für den Zimmertyp "ZIMMER A" zeigt im Diagramm oder in der Tabelle, wie viel Umsatz an jedem einzelnen Tag von diesem Zimmertyp generiert wird.
Du kannst zwischen den folgenden Filtern wählen:
Pickup: du kannst auswählen, ob du den Pickup der letzten 1, 3, 7, 14 oder 30 Tage anzeigen möchtest.
Wir zeigen nur den Netto-Pickup an, so dass Zimmer, die innerhalb von 1, 3 oder 7 Tagen reserviert und storniert wurden, automatisch abgezogen werden.
Zimmerkategorien: Die Zimmerkategorien sind die, die du in deinem Inventar festgelegt hast.
Zimmertypen: Die Zimmertypen sind die, die in deinem Inventar eingestellt sind.
Um Zimmerkategorie- und Zimmertyp-Filter verwenden zu können, muss deine Inventarkapazität eingestellt sein.
Segmente: Die für diese Analyse verfügbaren Segmente sind die gleichen, die du in deinem PMS einrichtest und verwendest.
Kanäle: Die für diese Analyse verfügbaren Kanäle entsprechen den Kanälen, die du in deinem PMS einrichtest und verwendest.
Länder: Die für diese Analyse verfügbaren Länder entsprechen den Ländern, die du in deinem PMS eingerichtet und verwendet hast.
Verteilung
The distribution is different from the filter, because it shows all the available data for the selected option, adding up to the total of your selected KPI.
e.g. If you chose “revenue” as your KPI and “Room type” as your distribution, the chart will show all available room types and their relative proportion of the total occupancy.
You could use the following distributions:
Pickup: you can select if you would like to display the pickup of the last 1, 3, 7, 14 or 30 days.
We will show only the net-pickup, so rooms that were reserved and cancelled within the 1, 3 or 7 days will be deducted automatically.
Room Categories: The room categories are the ones set in your inventory.
Room Types: The room types are the ones set in your inventory.
To be able to use room category and room type filters, your inventory capacity must be set.
Segments: The segments available for this analysis are the same segments you set up and use in your PMS.
Channels: The channels available for this analysis will equal the channels you set up and use in your PMS.
Countries: The countries available for this analysis will equal the countries you set up and use in your PMS.
Reference
The selection of the reference helps you to define the comparison data. You have the following options available to set up comparing periods:
Final last year
Same time last year (Year to Date)
Final 2 years ago
Same time 2 years ago (Year to Date)
You can also decide the format of the reference date.
Same date (e.g. 03/12/19 vs. 03/12/18)
Same day of week (e.g. Wednesday 03/12/19 vs. Wednesday 03/13/18).
Date picker
The assessed period could be changed by the slide control below the chart. You can hold the slider (light blue) and move it left or right to your desired period, you can also narrow down or widen the period you want to assess, to a minimum of two weeks or maximum of 6 weeks.
Each gray bar in the date picker represents a week, once you defined a period to assess the analysis chart will always start on Sunday and end on Saturday. You can also check the events that will be displayed on the top of the chart, in yellow are the current year events and in gray the last year events.
By clicking on the bar of any given day you will open the detail overview. See more about the detailed view.
Detailed view
You can access the detailed view by clicking on a specific day in the chart or by selecting a data manually. Once in the detailed view, you can analyze a day individually or compare to last year or 2 years ago, this will depend on what you chose for “Reference”.
Per day
If “Reference” is set to “None chosen”, the detailed view will be displayed for the selected date individually. You can select a date by clicking on a specific one in the chart, or by selecting it manually in the date picker.
Into the detailed view, the table will display the KPI and distribution selected in the chart options.
In the “Characteristics” you could assess the booking development or rate changes for every day individually. The current year development will be displayed in blue. If the arriving date is still in the future, the blue line will be dotted to show you the forecasted development.
You will notice that the booking curve can also go up and down, that's because the curve also shows the cancellations of the date you selected.
Comparing dates
If “Reference” is set to anything different from “None chosen”, the detailed view will display a comparison between the select date and the correspondent date last year or 2 years ago. You can select the dates by clicking on a specific one in the chart, or by selecting it manually in the date picker.
That means that every comparison data will be related to what was set in the “Reference” option.
Into the detailed view, the table will display the KPI and distribution selected in the chart options.
In the “Characteristics” you could assess the booking development or rate changes for every day individually. The current years development will be displayed by a blue line and the reference date with a gray line. If the arriving date is still in the future, the blue line will be dotted to show you the forecasted development.
You will notice that the booking curve can also go up and down, that's because the curve also shows the cancellations of the date you selected.
Market
In the Market tap, inside the Analyses tool you will find the market data, like competitors price and market demand. In order to assess your competitors, you can customize the data displayed by selecting the filters:
Market analysis controls
All the market analyses controls work as a filter, that means that every time you select something you are narrowing the results according to it. As a default configuration all filters are set to “Any” and “Show”. This means that the chart will display the absolute lowest prices available.
Filters
≤ → less than or equal to | ≥ → greater than or equal to
Room category: the room categories dependd on what you set in “Settings → Competitiros”. If you have several room types into one room category (e.g. Standard), the chart will always display the cheapest room type available.
MinLOS (Minimum length of stay): Any or ≤1 to ≤7.
Meal type: Any, breakfast, half board, full board or all inclusive.
Persons: Any or ≥1 to ≥5.
Cancellable: cancellable or non-cancellable.
Market Demand: show or hide.
Occupancy: show or hide.
Expert tip: To make the double occupancy prices of all rooms visible set the “Persons” filter to ≥2.
Date picker
The assessed period could be changed by the slide control below the chart. You can hold the slider (light blue) and move it left or right to your desired period, you can also narrow down or widen the period you want to assess, to a minimum of 2 weeks or maximum of 6 weeks.
Each gray bar in the date picker represents a week, once you defined a period to assess the analysis chart will always start on Sunday and end on Saturday. You can also check the events that will be displayed on the top of the chart, in yellow are the current year events and in gray the last year events.
Competitors
To take a better loot at each competitor you can hover your mouse above one of them, this will highlight the rate development individually. You can also select or deselect a specific competitor, by clicking on it, to hide the information in the chart.
You can also access the information in table format, by change the tab to “Table”, this will still preserve the set filters. The table can be exported as a CSV or PDF file.
If you want to set general rules on the rates you want to shop (e.g. standard occupancy always per 2 persons) you can manage it on “Settings → Competitors”.
Expert tips: Set your general rules in the dedicated section inside the Settings, and manage the single shopping using the market analyses tool.
Custom presets
You can create custom presets that will save the analyses options and make it easier to get to the visualization that makes more sense to your hotel. You can create separate presets for the forecast or market analyses.
Create new presets
Select the filter options you want to apply.
Once you are done, click on
NEW PRESETto create a new one.Add a unique name to your preset.
Click
"SAVE".
Every preset needs to have a unique name, otherwise the preset will not be saved.
Access or delete presets
Once you created your presets, you can switch between them by clicking on preset option or delete a preset, click on the respective waste paper bin.
