After the login, the opening page of RateBoard is the Dashboard. The Dashboard gives you a very good overview of the Hotel's performance, showing the Key Performance Indicators of Revenue Management.
Let's have a look together at the multiple information displayed in the Dashboard.
In the upper left corner, we find the KPIs related to yesterday's performance. As in the picture below, you can check your Revenue, Occupancy, ADR, RevPAR, pick-up room/nights, and pick-up revenue.
If you are not familiar with this technical terminology, please consult our glossary here.
The information about pick-up and pick-up revenue are shown also for last week, together with the difference with those values same time last year.
If the box shows red color and there's an arrow going down, this year's result is worse than last year's one (1. example). Differently, if the color is green and the arrow goes up, the result is better (2. example).
In the middle area of the Dashboard, you will find the average values of:
in the last seven days, also with a comparison some time last year.
Top center, we find the abbreviations: MTD Revenue and YTD Revenue.
MTD means Month to Date. It shows the, on the book, Revenue for the current month compared to same month last year, on the same date. In our example August 2019 compared to August 2018.
YTD means for Year to Date. It shows the, on the book, Revenue for the present year compared to last year, on the same date. In our example year 2019 compared to year 2018.
These two values give us a very clear idea if the hotel performance is ahead or behind the last year's one, same time.
On dashboard we also display two graphs.
The first shows the revenue of the last 30 days for the current year (blue line) and the previous year (grey lane). By scrolling with the mouse along the curves, you visualize the absolute values of the single days and can easily check for which days you got an higher revenue and which a lower.
The second graph shows a comparison between your hotel occupancy and the market demand for the next 30 days. The market demand is actually a Forecast provided by our partner OTA Insight, that is also in charge for shopping your competitor's rates from Booking.com.
Demand is calculated on a market level, this is the city or region the property is located in. Demand percentage is based on the available hotels, rooms, rate types and restrictions hotels in this are may be applying. All this based on 3, 4 & 5 star hotels, not just your comp-set.
Demand will be higher if hotels are using LOS restrictions or if availability is low. Similarly, Demand will be lower when there is abundant availability or rates have a significant dropdown.
Through this graph it is very simple to check on which days your hotel responds well or very well to market stimulus, and on which, instead, there is still market space to be gained. In the example 1. in the picture, the market Demand is increasing while your occupancy is having a dropdown. In this case, you should check your rates. In the example 2., your occupancy is followind the trend of the market Demand, and this is a good sign.
Next to the box with yesterday's values, the notifications are displayed. What you get here, is what we have set in the section: Settings - Notifications. About this, you can read the article here.