Competitors

Following your competitors' rates can help you understand how your hotel is behaving compared to the market, giving you the chance to improve your strategies and conversion.

What you will find here

Where does RateBoard get the competitors' data?

The competitors and market data shown in RateBoard are provided by our Rateshopper, the data is shopped on the booking.com website. You can follow up to 10 competitors, the data will be shopped daily.

How to set up

Before adding any competitors, you need to set your hotel as the reference rate and market demand. You can do that by searching your hotel’s name in the OTA Hotels search bar, and then click on RATES and DEMAND to select your hotel.

Once you do that, you will be able to see that “Own OTA rates” and Market demand” are set to your hotel and you can start following your competitors (up to 10).

Open

How to manage competitors

During the onboarding process, you will be asked to provide a list of competitors (up to 10) to your Revenue Manager, that will pass it to OTA Insight. Afterwards, you can easily update the list, by adding or removing competitors.

Add

1. Search for the hotel’s name in the OTA search bar;

2. Click on the + button to add the competitor to your list.

Open

How to map competitors' room types

Once you selected the competitors you want to follow, you can map the room types for each one according to your need at the bottom of the competitors page.

• Room type: You can select for each competitor’s room type what is the correspondent one for your hotel.

• Active: If a competitor’s room type is not relevant to you, you can switch it off.

Once you are done with the mapping, click SAVE to apply the changes.

How to set up rates shopping filters

You can set up filters to ensure the quality of comparing rates in Manage or in the Analysis tool. To do that, go to the Settings tab in the competitors page.

The competitor’s rates could be filtered by the following criteria:

• MinLOS: any and 1 to 7.

  • e.g. MinLOS 2 → no MinLOS rates longer than 2 nights will be shown.

• Persons: any and 1 to 5.

  • e.g. 1 person → all available rates will be shown with the price of single occupancy.

• Meal type: any, no meal, breakfast, half board, full board or all-inclusive.

  • e.g. breakfast → just rates including breakfast will be shown.

• Cancellation: any, cancellable or non-cancellable.

  • e.g. cancellable → no “non-cancellable” rates will be shown.

These settings can be used for each room category individually. Once you’re finished working on your filters, click SAVE.