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Check how dynamic your hotel is with pickup analysis.
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What you will find here
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PickUp analysis controls
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Pickup is one of the major
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metrics in Revenue Management. It represents the
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dynamics of the
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company’s performance.
When many new reservations were made, we call this a strong Pickup and if only few reservations were entered we are speaking of a weak Pickup.
Pickup filters
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The pickup
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page offers a variety of
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filters you can use to
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assess your hotel's performance
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Date
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Range: Select up to one year to be assessed.
KPI:
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Choose between revenue or
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room nights
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Once you are done setting up the analysis control, click REFRESH to check the data.
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PickUp Chart
The first chart will show the values for the selected KPI distributed throughout the data range.
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Chart controls
Comparison: Show (current year and last year) or not show (current year) values for last year.
Revenue KPI
The blue columns: show the revenue generated in € on this specific date for any date in the future.
The red columns: show the revenue cancelled in € on this specific date for any date in the future.
The gray columns: values from last year.
By hovering over a column: you can access the details for each day.
Pickup KPI
The blue columns: show how many room nights were booked on this specific date for any date in the future.
The red columns: show how many room nights were cancelled on this specific date for any date in the future.
The gray columns: values from last year.
By hovering over a column: you can access the details for each day.
Pickup Summary
Under the pickup chart you can find a summary with some important KPI, with the total amount for the data range selected compared with the values from last year.
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Pickup room nights: pickup room nights total minus the amount of cancellation for the selected dates.
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Reference: Compare up to two years in the past, based on the selected date range.
Cancelled Pickup: Show or hide cancellations.
Group By: Group data by segments (data is only shown if you have activated the segmentation categorization feature) or room category.
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If your PMS is supporting net and gross revenue, you can decide what to show by using the switch on the top right of the page. Find more information here. |
Analyzing the data
Summary
The summary provides a quick snapshot of your hotel’s key metrics for the selected date range. If reference is selected, the difference between the date range and the reference will be displayed on the bottom part of the card.
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Pickup: The total number of booked rooms.
Cancellations: The total number of cancellations.
Revenue: Net revenue for the selected date range. Formula:
Pickup Revenue - Cancelled RevenueADR (Average Daily Rate):
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How to calculate it:
(Total room revenue) / (Number of all sold rooms)
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Cancellations: room nights cancellations total amount for the selected dates.
PickUp Distribution
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The average rate of sold rooms for the selected date range. Formula:
Net Revenue / Net Pickup
Pickup per day
The Pickup Per Day will display a graph with the filtered information for the selected date range
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Chart controls
Hover legend: by hovering over the legend on the right, you can highlight one of the options.
Data range: you can use the data range picker under the distribution chart to show in more detail the filtered period.
Revenue KPI
The blue columns: show the revenue generated in € on the selected date range for this day.
The red columns: show the revenue cancelled in € on the selected date range for this day.
The gray columns: show what was already on the books (OTB) before the set time.
By hovering over a column: you can access the details for each day.
Pickup KPI
The blue columns: show how many room nights were booked on the selected date range for this day.
The red columns: show how many room nights were cancelled on the selected date range for this day.
The gray columns: show what was already on the books (OTB) before the set time.
By hovering over a column: you can access the details for each day.
By using the two filters in the timeline (red arrow), the graph can be shown in more detail for the filtered period. So, for every period, you can go into more details.
Distribution Table
, and a table if any grouping is selected. The chart shows total pickup and total cancellations of the day.
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If grouping is selected, the table will display the following KPIs for each group:
Group: Defined by the “Group By” selection.
PickUp: The total number of booked rooms.
PickUp Revenue: Total Revenue from booked rooms.
Cancellations: The total number of cancellations.
Cancellations Revenue: Total Revenue lost due to cancellations.
Net PickUp: Formula:
Pickup - CancellationNet Revenue: Formula:
Pickup Revenue - Cancelled RevenueADR (Average Daily Rate): The average rate of sold rooms for date range. Formula
Net Revenue / Net Pickup.
Pickup distribution
The PickUp distribution will display a chart and table with the stay day for the pickup and cancellation from the selected date range.
The table is divided by months and displays the following KPIs for each:
Month
OTB: Room nights on the books (according to date range filter).
OTB revenue: Revenue on the books (according to date range filter).
Pickup: The total number of booked rooms.
Pickup revenue: Total Revenue from booked rooms.
Cancellations: The total number of cancellations.
Cancellations Revenue: Total Revenue lost due to cancellations.
Room Nights: Formula:
Pickup - CancellationTotal Revenue: Formula:
Pickup Revenue - Cancelled RevenueVacant rooms: The number of empty rooms. Formula:
Available Rooms - Booked Rooms
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